IMCC : International Marketing Communication Center

“Gateway to New Possibilities”

The Faculty of Communication Arts at Kasem Bundit University (KBU) is tasked with the oversight of the IMCC. As a means of expanding research in the field of international marketing communications, particularly in terms of global emerging markets in the Middle Eastern and African nations, the International Marketing Communication Center (IMCC) was founded.

This was done in order to allow for the expansion of business concerns in those markets by Thai entrepreneurs. Accordingly, it is our desire to create even more opportunities for Thai entrepreneurs in predictable and realistic ways. Further, it is our objective to share expertise concerning business and marketing best practices with colleagues and collaborators globally,

from the public as well as private sectors.

Vision :

(1) To be an expert in International Marketing Communication Research

(2) To be a connecting point which connects Thai entrepreneurs to World emerging markets

Objective :

(1) To provide knowledge about International Marketing  to Thai entrepreneurs

(2) To create a platform to connect Thai entrepreneurs to International Markets

(3) To enhance Thai SME’s capacity in an International level

(4) To accelerate Thai economy by increasing export rate

(5) To be a high qualified research agency  in the context of International Marketing research in the field of new emerging markets

Mission :

(1) Provide knowledge about International Marketing  to Thai entrepreneurs

(2) Select high quality Thai products to be presented to International Markets

(3) Find potential public and private organisations as potential business partners to connect with Thai companies

(4) Exchange practical business knowledge with partners from  public and private organisations

(5)  Conduct research in the field of International Marketing between Thailand and other countries

Kasem Bundit University (Romkloa Campus)

Address : 11th Floor Kasem Nakara Building
60 Romkloa Road Minburi Minburi 10510
Bangkok Thailand

Email : alhuda.cha@kbu.ac.th, punyarat.wan@kbu.ac.th

Tel. : +66 29 042 2222 Ext. 2231, 2232